Irresponsibly Digital:
How to Survive Marketing’s Existential Crisis is a provocative critique of modern marketing, challenging businesses to confront the unchecked excesses and missed opportunities of today’s digital-first landscape. With unflinching clarity, Abe Kasbo exposes the hidden costs of digital marketing: wasted budgets, fragmented strategies, and the erosion of genuine customer relationships, while arguing that many businesses have blindly embraced technology without aligning it with purpose, creativity, or measurable outcomes.
A call to arms for marketers, executives, and entrepreneurs, Irresponsibly Digital equips readers to reclaim responsibility in their strategies and build meaningful, measurable impact in an increasingly chaotic digital world.
About the Author
Abe Kasbo
As Founder and CEO of Verasoni, Abe Kasbo advises C-Suite executives on critical communications, branding, digital transformation and public relations strategy. His leadership extends beyond the corporate sphere where he serves on various boards, as social entrepreneur and leading humanitarian initiatives.
Abe’s unique blend of insights, leadership and perspective on entrepreneurship from a lens of marketing communications have fueled the growth and transformation of Verasoni’s clients since its founding 2005. Kasbo holds a Master’s in Public Administration and a Bachelor of Arts in Political Science from Seton Hall University.
