Irresponsibly Digital – How to Survive Marketing’s Existential Crisis

Irresponsibly Digital: How to Survive Marketing’s Existential Crisis is a provocative critique of modern marketing, challenging businesses to confront the unchecked excesses and missed opportunities of today’s digital-first landscape. With unflinching clarity, Abe Kasbo exposes the hidden costs of digital marketing: wasted budgets, fragmented strategies, and the erosion of genuine customer relationships, while arguing that many businesses have blindly embraced technology without aligning it with purpose, creativity, or measurable outcomes.

A call to arms for marketers, executives, and entrepreneurs, Irresponsibly Digital equips readers to reclaim responsibility in their strategies and build meaningful, measurable impact in an increasingly chaotic digital world.